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Minotaur Business Research Systems Ltd.
Northpoint House, Northpoint Business Park, New Mallow Road, Cork, Ireland
email:sales@minotaurbusinessresearch.com phone:+353-(0)21-2349920 |
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Minotaur Business Research Systems bring a completely new and integrated approach to Business Research. Using our custom-designed software combined with our business knowledge we provide a service that meets the three main criteria of Business Research; one that's Quick, Cost-Effective and Customised.
We are able to bring you such a complete and effective service thanks to our investment in technology.
We designed and developed our own specialised software system. This system which is patent-pending is designed exclusively for business research. It eliminates the errors associated with traditional keyboard data entry and speeds up both the data entry and analysis processes.
By using this software we can cut our costs and pass the savings on to you. But as importantly, we can ensure that you get information while it is still relevant.
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The Benefits Of Using Minotaur
Quick
Information has a finite lifespan. If it's not available quickly it's no use.
If your advertising isn't working then you want to know that now...not in 4 months time. Or if customers dislike a new innovation you want to know that - and know what they dislike about it - as soon as possible.
But speed of response has traditionally been slow. It often take 3 months or more to get results and analysis, by which time the market has moved and you're left with an expensive snapshot of history.
Minotaur guarantee results within two working weeks of finishing the last interview.
Utilising our patent-pending software we can enter data and produce a graphical analysis when the results still mean something.
Cost-Effective
Our service is one of the most cost-effective available by any number of measurements.
- We charge less per interview than the other main organisations, with low prices for a dedicated targeted survey...not a few questions tagged on to the end of a 600 question omnibus.
- Interviews per contract. Many of the other business research organisations are geared to large multinationals. As a result they won't consider any contract that involves less than 500 interviews. But most of the time you don't need that many. And definitely not at the cost charged. Minotaur are designed for the individual company and can accept contracts involving as little as 100 interviews.
- Relevant information. With Minotaur you will not only receive an interview service. For the same low price we will sit down with you and design a questionnaire that collects the information you need. And then we will ensure you get an analysis that's easy to read...while the information is still relevant.
Customised
Developing questionnaires is a dificult task, one that prevents a lot of businesses from ever conducting research in the first place. Minotaur have extensive experience in this field, and in business in general. And our service places this experience at your disposal.
We do not just conduct interviews. Included in our service is a consultation where we sit down with you in order to decide what information needs to be captured. Then we design a questionnaire in conjunction with you. Only when you are satisfied with the questionnaire do we conduct the interviews.
Detailed
We provide detailed results in an easy to understand manner. Our reports show you the results broken down and cross-referenced by different categories. But we do so in a graphical format, not tables of figures. This makes the data simple to understand and allows the important trends to stand out.
Along with the charts we also provide a summary of conclusions and recommendations. And we will even sit down with you and talk you through it personally!
Take a look at this report for an example.
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Copyright © 2003-2010 Minotaur Business Research Systems Ltd.
Registered in Ireland as company # 236541
Registered Offices: 7 Clanwilliam Terrace, Dublin Directors: B O’Connell, J O’Connell, E deValera, J Hyland, J Lenehan |